The final leg of Volkswagen Philippines’ award-winning Child Safety Initiative (CSI) campaign takes place on 5th November 2016, Saturday and will stretch until the next day, 6th November 2016, Sunday at Robinson’s Place Manila.
What’s new with these tours?
For the last upcoming CSI tour at Robinsons Place Manila, new features and attractions have been added to the setup.
Apart from the miniature simulated roadway within a community (complete with road signages, stoplights, and miniature vehicles) for the kids’ use at the Junior Driving Course, as well as the Child Seat Corner, there will also be a “Pledge Wall,” where children and parents can sign their commitment to the slogan “Child road safety begins with me” using a 6×6-inch pledge sticker that they will sign and subsequently post at the Pledge Wall. Car stickers bearing a similar design as the pledge sticker will also be distributed as souvenirs to participants.
The CSI campaign will also highlight the Petron Seatbelt Impact Simulator in selected malls. The simulator will demonstrate the crash impact of a vehicle running at 5 kph.
Wolfi, the Volkswagen mascot, will be present to liven up the venue and to attract more kids to participate. Wolfi will also serve to enhance the interaction between participants and the CSI campaign instructors and lecturers, as well as facilitate meet-and-greet moments.
Volkswagen PH’s CSI campaign, this year’s Silver Anvil awardee of the country’s premier public relations organization (PRSP), has so far been participated in by 6,106 children and 4,670 parents in 29 venues (including 21 malls) since it was introduced in the country.